How can you keep your budget from being cut?
When the economy slows many companies react by cutting budgets, and often marketing budgets are the first to go. While this is not always the best course of action it does happen.
"When revenue and profits are threatened, chief executive officers (CEOs) and chief financial officers (CFOs) will naturally consider all the various budgets to seek ways of reducing costs and unnecessary expenditure. Unfortunately, many see the marketing budget as an easy target, and an opportunity to make savings."
What can you do to keep your marketing budget from getting the axe? I found an article published by MyCustomer.com which explains actions that marketers can take to help save the marketing budget. Read tips for managing marketing.
-Brianna