And doesn't show any sign of stopping.
Though many areas of the economy are sluggish it hasn't seemed to effect the CRM market.
"According to Gartner, sales of CRM software rose dramatically in 2007, driven in part by the take-up of software as a service (SaaS) offerings, according to analyst group Gartner. Global spending on CRM software surged in 2007 to roughly $8.1 billion, a 23.1% jump over 2006's total of about $6.6 billion."
The CRM market has definitely matured and the value of owning a CRM system has been realized by many companies, but why has growth continued it what is considered slow economy and can this growth continue? I found a quick read published by MyCustomer.com that takes a look inside the current CRM market and what could possibly come in the future. Read why the CRM market is still growing.
-Brianna