The shift to eco-friendly.
This is a topic near and dear to my heart.
Forrester Research has been conducting studies assessing the amount of "green" awareness among enterprise technology professionals. There have been a total of 3 studies, the first of which began in April 2007. The number of participants have greatly increased since the first survey was initiated, signaling a shift toward eco-friendly business.
"The report authors suggest that any company's first step in achieving The Green Dream is to create a detailed plan of action, one that details its "goals, priorities, and activities" to address this issue."
This a short and interesting article which discusses the survey findings, as well as company and consumer views on green awareness. Read Enterprise IT Goes Green, published by CRM Magazine.
-Brianna