Create a dialogue instead.
Many people feel that direct marketing is nothing more than talking at people. Where is the give and take? What about engaging customers and creating meaningful relationships? With new digital channels available there is more potential for marketers to reach and engage customers than ever before. Using the digital channels available is great but not if you continue using the same old formula. It is important to adapt and change traditional marketing to use new resources and respond to the way consumers are making product decisions. I found an article published by MyCustomer.com that explores how marketers can make better use of digital channels to create long-term customer relationships. Read the article here...
-Brianna