April 2008 - Posts

• Perform Like a Champ!

  12 Performance indicators for marketing. Hello again everyone. As you know, for every area of your business (sales, marketing, R&D, customer service, etc.) there are many different metrics to help you get a picture of where you are succeeding and Read More... Posted Wednesday, April 30, 2008 2:19 PM by Brianna Tinjum | 0 Comments

• The Customer Experience

  In it for the long haul? It's the start of the work week again and for me the weekend wasn't long enough! I'm sure some of you know what I mean. I thought we could start out this week with an article about customer experience. The article I found is published Read More... Posted Monday, April 28, 2008 2:41 PM by Brianna Tinjum | 0 Comments

• Open Lines of Communication

  Both sales and marketing hold valuable insight. Working through a sales cycle can leave a salesperson scratching his/her head - sometimes customers are hard to understand. But just because you are having a hard time understanding the customer does not Read More... Posted Thursday, April 24, 2008 2:16 PM by Brianna Tinjum | 0 Comments

• The Funnel Ratio

  What it is and why it is important. There are many important metrics to know that can help you accurately track and realize your sales goals. One important metric that is often overlooked is the Funnel/Pipeline Ratio. Knowing this ratio can help you maintain Read More... Posted Thursday, April 17, 2008 2:57 PM by Brianna Tinjum | 0 Comments

• Price Cuts as a First Defense?

  Not always the best strategy. As economies around the world weaken it is natural for businesses to try and determine the best way to stay profitable. Often the first strategy that a company comes up with is price cuts. Now is this the best strategy? Possibly Read More... Posted Tuesday, April 15, 2008 2:41 PM by Brianna Tinjum | 0 Comments

• Bringing in the Bigwig

  The dos and don'ts of bringing an executive into your sales call. Sales persons are self-sufficient and often have no problem closing a deal themselves. But what about those times when a little extra influence and help is needed? That is when it is time Read More... Posted Thursday, April 10, 2008 1:32 PM by Brianna Tinjum | 0 Comments

• Business Intelligence and CRM

  Business intelligence not just a "nice addition". Years ago, business intelligence (BI) technology was something that most companies were not tapped into - it was on the wish list but not a high priority. Times are changing and the ability for a company Read More... Posted Friday, April 04, 2008 8:00 AM by Brianna Tinjum | 0 Comments